FEATURED
SERVICES
EDITORIAL
EXCELLENCE
From articles requiring in-depth research to comprehensive reports, we create content that is thoughtful, accurate, and impactful. Our commitment to editorial excellence ensures clarity, depth, and intellectual rigor in every piece.
BRANDING
We craft brand identities that go beyond a logo, shaping strategic messaging and fostering connections through storytelling and consistency.
CONTENT
STRATEGY
Developing content that aligns with your vision and resonates deeply. From blogs to websites, social media, and beyond, we deliver tailored content for every platform.
CREATIVE
DIRECTION
Bringing your ideas to life with cohesive visuals and messaging. From concept development to execution, we ensure every element aligns with your brand’s identity.
STORYTELLING
We shape narratives that resonate, inspire, and elevate your brand identity. By blending creativity and strategy, we help your audience connect emotionally with your story.
SOCIAL MEDIA
STRATEGY
We design content strategies to amplify your online presence. From planning editorial calendars to managing your social media accounts, we ensure your voice stands out and connects.
OUR
STORY
goodcommas began as the culmination of my enduring passion for words and strategic communication.
1999-2011 London and Florence
My journey began in the luxury fashion world at the age of 21, where I had the opportunity to work with global brands such as Theory, VIVIA by Ferragamo, Emilio Pucci, and Gucci. Over 15 years, I honed invaluable skills in organization, market analysis, client relations, and understanding the nuances of consumer needs. However, despite my respect for fashion as an art form, my true calling was always clear: I wanted to write, to create narratives with words, and to use them as a tool to shape perception and drive engagement.
2011-2015 London
In 2011, driven by my passion for writing, I transitioned into journalism, contributing to esteemed publications like Corriere della Sera and The Huffington Post. By 2012, while continuing my work as a journalist, I also joined UNIT9, a digital production company based in London. There, I worked closely with clients to devise creative strategies for websites, events, and campaigns. I collaborated with tech leads to transform client visions into concrete, actionable plans. It was at UNIT9 that I fully realised the profound power of words in strategic contexts, and how effective communication could elevate every aspect of a project, from conception to execution.
2015-2020 Dubai
In 2016, my journey led me to the United Nations Development Programme in the UAE, where I served as Editor-in-Chief. I combined my expertise in storytelling with a humanitarian mission, crafting narratives that made a tangible impact on global issues.
2020 Utrecht
In 2020, I founded goodcommas, a culmination of my diverse experiences and belief in the transformative power of communication. Today, I write strategic content for various platforms, from brand storytelling to newspaper and magazine contributions, always guided by my unwavering commitment to the value of words and their strategic application.
writers
AT goodcommas,
WE ARE STRATEGIC
CONTACT
PHONE
+31 6 86286750
ADDRESS
Nicolaasweg 153
3581VG Utrecht
The Netherlands